Hebei Yuji Produce Brand. A sheer cheek color that deliberately reduces covering power for a translucent look. The color design blends with the natural skin tone, fitting any complexion for a natural finish. This cheek color, conceived by Yuji Hebei who has often proposed "cheek-less makeup," beautifully accentuates the bone structure of Japanese women, adding a natural flush. It features a delicate color payoff that builds up gradually, making it easy to handle without the risk of applying too much. To recreate the skin's original flush, a pearl-free cheek color was deliberately developed. The half-matte texture softly present in the makeup adapts to any situation. The texture is easy to use for Japanese women who often have high cheekbones that project forward.

Free from silicone oil, surfactants, UV absorbers, synthetic dyes (tar-based dyes), fragrances, and synthetic antioxidants. No special cleansing is required; it can be removed with soap-type facial cleansers. It is a skin-friendly formula that has been patch tested (not all skin troubles can be avoided for everyone).

◆ Sheer color that beautifies from the bone structure
A sheer cheek color that deliberately reduces coverage for a translucent effect. It is designed to blend with the natural skin tone for a fit on any complexion and a natural finish. This is a cheek color that Yuji Hebei, a proponent of "cheek-less makeup," believes accentuates the bone structure of Japanese women beautifully. Its delicate color payoff builds up gradually, making it easy to use without the risk of over-application.
◆ Perfect color for cool, warm, fair, and tanned skins
A versatile color with a careful balance of blue and yellow tones, suitable for both cool and warm skin tones.
◆ Half-matte texture that does not stand out from the skin
Developed without pearls to recreate the skin's original flush, the half-matte texture softly present in the makeup fits any situation. The texture is pursued to be user-friendly for Japanese women, many of whom have high cheekbones that project forward.
◆ Skin-friendly free formula
A free formula that does not use silicone oil, petroleum-based surfactants, UV absorbers, synthetic dyes (tar-based dyes), fragrances, or synthetic antioxidants. No special cleansing is required; it can be removed with soap-type facial cleansers. It is a skin-friendly formula that has been patch tested (not all skin troubles can be avoided for everyone).

A cheek color that provides a sheer, natural flush.

How to use
Take an appropriate amount of powder with the included brush or sponge and apply it gradually to the cheeks or other areas where you want to add color.